The Coors Light Time Capsule Commercial

The NFL forbids Patrick Mahomes from promoting beer, but we didn’t let that stop us from doing it anyway.

We live-streamed a ridiculous burial ceremony that included some guest appearances, live violin music, and the site is now part of every brewery tour.

We also sold these Redactrick Mahomes bobbleheads with 3D pixelated faces. They raised over $27,000 for Patrick’s charity.

AD: David Spradlin / ECD: Bianca Guimaraes / Directed by Pete Marquis.