CHRISTMAS DINNER 2021. I’m eating a slice of mom’s lasagna, but a few lazy half-chews later, I’m choking. While the family sits frozen in horror at the table, I stumble to the kitchen and tap in my brother-in-law. There, I experience the first and only Heimlich maneuver of my life. Textbook execution. New York restaurants should put us on a poster. (By the way, I really can’t recommend relating yourself to a firefighter enough.) I cough cheese and lean beef all over the white tile floor. Christmas was pretty bad vibes after that, and I haven’t looked at lasagna since. As of this writing, I’m proudly three years off the meat sauce. Anyway, here’s my email: CRAIGSHERVIN@GMAIL.COM.

Edit: I ate some lasagna last night

CURRENTLY

Mischief USA. Creative Director.

BEFORE THIS

Mischief USA. Associate Creative Director. (2023-2025)

Le Truc. Associate Creative Director. (2021-2023)

Goodby Silverstein & Partners NY. Senior copywriter. (2019-2021)

Goodby Silverstein & Partners SF. Copywriter. (2014-2018)

BEFORE THAT

The Creative Circus. (2013)

University of Miami FL. (2011) Go Canes.

Awards?

Yes.